BRANDING & GLOBAL CAMPAIGN ASSETS.

Grand initiatives demand beautiful branding and memorable visual communications. So, with Ball Corporation, we developed the global BeCause campaign… from the ground up. And it was embraced wholeheartedly.

BeCause is a call to action – Be the cause you believe in. Be the change you want to see or make through volunteerism, personal donations and company support. The BeCause logo features a heart over the “U” to accentuate the fact that change begins with you, the individual.

As stated by Ball, “Our BeCause initiative is the new way Ball is communicating our community involvement worldwide, from our Ball community ambassadors volunteer work to our company-funded programs. The tagline, “Supporting Our Local Communities Worldwide,” emphasizes the global reach of our community involvement.”