IN-STORE VISUAL COMMUNICATION PROGRAM, GLOBAL CAMPAIGN ADVERTISING & MARKETING.

I was directly responsible for the breathing life into the Payless brand, by creating a fresh, new in-store experience.

The new Payless fashion lab stores redefine self-select shoe shopping by delivering a fun, inspiring shopping experience featuring an upscale specialty retail environment with the latest on-trend footwear and accessory fashions at traditional Payless value prices.

In order to do this well, I rebranded numerous in-house brands and packaging, designed a Loyalty Rewards Program, created all global campaign advertising and marketing, gift cards, and more.