BRAND UPDATE & USAGE GUIDELINES.

Seattle’s Best Coffee was looking for a bit of a lift to their brand perception. Using fun, friendly copy and bright, optimistic art direction, we make our audience smile and position Seattle’s Best Coffee as the approachable step up to a better cup. Drink Up and take in all those wonderfully upgraded moments life has to offer.

And… to insure the brand update was executed well across all communication channels, I was also tasked to create thorough Brand Usage Guidelines as well. GOLD.